Posted on May 14, 2015 by Matriarch Blog
Last week we launched the first fitness-optimizing fragrance, FITNESSENCE at the Emerald Cup Bodybuilding and Fitness Competition in Bellevue Washington. Lots of people were attracted to our booth, all with a fabulous, upbeat energy about them. Both men and women resonated with the ancient technology that we presented, and everyone loved the smell. Many people felt the effects immediately, and some circled back for more. It was so well received that at the end of the expo we only had one full size bottle plus an almost empty tester remaining!
We were thoroughly impressed at the quality of people that were attracted to what we were doing. Attendees and contestants alike were knowledgeable and understood the aroma chemistry that make FITNESSENCE the next x-factor to your workout.
To top it all off, it was such an inspiration to be around a room full of people from all ages who are in great shape. Everyone was there with their own inner ideal of perfection, but with the understanding that absolute perfection is unattainable, and proud that they have worked hard and done their best. It truly takes so much going into a competition like this knowing that there is only one top winner, yet many competitors do it for the sport of it. Even more motivating is that while they are competing, they are also supporting each other.
A competition like this gives off a whole different level of energy. It is real. This is the sort of thing House of Matriarch likes to be a part of. Emerald Cup competitors bring true effort and value into what they do, much like what we believe in putting into each of our fragrances.
Lastly, a huge thank you to Elaine and Brad from Craig Productions for inviting us into their world. A fitness-optimizing fragrance is a totally new concept and they were completely open to letting us join the show. We were proud to be one of the only local companies representing a product on the floor.
If you couldn't make it to the Emerald Cup Bodybuilding and Fitness Expo, FITNESSENCE is now available for purchase! It's efficacy is backed by scientific studies, it smells amazing and you will feel it working! Gender neutral: refreshing; slightly spicy and earthy, yet cooling with a woody, amberesque finish.
Posted in american made, aroma, aromatherapy, artisan, artisan fragrance, artisan perfume, bellevue, body builder, bodybuilding, christi meshell, community, competition, cup, emerald, emerald cup, fitness, fitness show, Fitnessence, fragrance, fragrance design, fragrance house, GIFTS FOR HIM, gifts for men, hermes ormeni, high perfumery, house of matriarch, indie perfume, inhalants, luxury fragrance, luxury perfume, made in Seattle, made in USA, matriarch, meaningful luxury, Mind and Body, natural essences, natural fragrances, natural perfume, natural perfume manufacturer, Northwest Essence, Pacific Northwest, perfume, perfume laboratory, Seattle, seattle fragrance, Seattle fragrance brand, sesquiterpenes, trainer, washington, workout
Posted on April 24, 2015 by Matriarch Blog
Bellevue’s High Perfumery, House of Matriarch, has partnered with emerging fitness and lifestyle brand ProFusion Labs for the launch of “FITNESSENCE”, the very first aroma-therapeutic 'fitness-optimizing' fragrance to be brought to either the fine fragrance or fitness markets.
Chemist, NASM Fitness Trainer and Founder of ProFusion Labs, Hermes Ormeni studied the aromatherapeutic effects of natural essences which could be measured to offer specific benefits. In his research, he found that frankincense, black pepper, and vetiver worked to increase oxygen in the brain and at receptor sites throughout the body, improve coordination and balance, and benefit cardiovascular function when inhaled or applied dermally. Essences of goldenrod, carrot seed, galbanum and white ginger were found to offer a profusion of additional mind-body and cellular benefits.
“The amazing thing about FITNESSENCE" says Ormeni, "is that it combines ingredients that have a neurological effect proven in scientific studies. Foods and supplements take time to be absorbed and processed, however, FITNESSENCE begins working immediately, directly affecting the place where your workout begins: your brain.”
House of Matriarch “Nose” and Fragrance Designer Christi Meshell designed the fragrance from the very finest quality essences, selecting the proper ratio of each essence for a synergistic therapeutic effect. The result, she says was “a gorgeous smelling perfume which is well balanced and rounded. It’s Nature's work. I am thrilled with the scent and excited to be at the tipping point of this new classification of fragrances we are creating.”
Clinical data aside, test marketers of FITNESSENCE reported that using the fragrance pre-gym brought pleasure to their fitness ritual and delivered on it’s promise to improve their workout. Once female test subject became euphoric during her fitness routine, and she demanded a take-home vial of the fragrance.
FITNESSENCE is 98% natural and organic, with a gender neutral scent. The aroma is green and refreshing on the opening, spicy and earthy on the drydown.....somewhat cooling with a woody, amberesque finish. Ormeni emphasizes “Fitnessence hugs the skin rather than radiating out like synthetic body sprays so it’s even okay in ‘fragrance free’ zones."
House of Matriarch is the premier fragrance house in the US for natural, private label fragrances, and will be producing the perfume to their high standards. ProFusion Labs will market and distribute the proprietary formula. Luckily for Ormeni, he is also a gorgeous fitness model (known online as The Physique Architect) capable of starring in his own marketing campaign.
ProFusion makes it’s debut at The 2015 Emerald Cup Championship (Craig Productions) on May 8th & 9th held at the Meydenbauer Center in Bellevue, WA. As the premier fitness and bodybuilding show on the West Coast, the Emerald Cup attracts some 600 competitors, all of whom will receive a trial size of Fitnessence as a special gift in celebration of the launch. Learn more at www.ProFusionLabs.com or www.HouseofMatriarch.com.
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