Launching FITNESSENCE at the Emerald Cup

May 14, 2015

Last week we launched the first fitness-optimizing fragrance, FITNESSENCE at the Emerald Cup Bodybuilding and Fitness Competition in Bellevue Washington.  Lots of people were attracted to our booth, all with a fabulous, upbeat energy about them. Both men and women resonated with the ancient technology that we presented, and everyone loved the smell.  Many people felt the effects immediately, and some circled back for more. It was so well received that at the end of the expo we only had one full size bottle plus an almost empty tester remaining!

We were thoroughly impressed at the quality of people that were attracted to what we were doing. Attendees and contestants alike were knowledgeable and understood the aroma chemistry that make FITNESSENCE the next x-factor to your workout.

To top it all off, it was such an inspiration to be around a room full of people from all ages who are in great shape. Everyone was there with their own inner ideal of perfection, but with the understanding that absolute perfection is unattainable, and proud that they have worked hard and done their best. It truly takes so much going into a competition like this knowing that there is only one top winner, yet many competitors do it for the sport of it. Even more motivating is that while they are competing, they are also supporting each other.

A competition like this gives off a whole different level of energy. It is real. This is the sort of thing House of Matriarch likes to be a part of. Emerald Cup competitors bring true effort and value into what they do, much like what we believe in putting into each of our fragrances.

Lastly, a huge thank you to Elaine and Brad from Craig Productions for inviting us into their world. A fitness-optimizing fragrance is a totally new concept and they were completely open to letting us join the show. We were proud to be one of the only local companies representing a product on the floor.

If you couldn't make it to the Emerald Cup Bodybuilding and Fitness Expo, FITNESSENCE is now available for purchase! It's efficacy is backed by scientific studies, it smells amazing and you will feel it working! Gender neutral: refreshing; slightly spicy and earthy, yet cooling with a woody, amberesque finish.