Launching FITNESSENCE at the Emerald Cup

Posted on May 14, 2015 by Matriarch Blog

 

Last week we launched the first fitness-optimizing fragrance, FITNESSENCE at the Emerald Cup Bodybuilding and Fitness Competition in Bellevue Washington.  Lots of people were attracted to our booth, all with a fabulous, upbeat energy about them. Both men and women resonated with the ancient technology that we presented, and everyone loved the smell.  Many people felt the effects immediately, and some circled back for more. It was so well received that at the end of the expo we only had one full size bottle plus an almost empty tester remaining!

We were thoroughly impressed at the quality of people that were attracted to what we were doing. Attendees and contestants alike were knowledgeable and understood the aroma chemistry that make FITNESSENCE the next x-factor to your workout.

Inspirational, Rosie is 72 and one of the most senior competitors at the Emerald Cup.
We can't wait to read her new book, go Rosie! 
 

To top it all off, it was such an inspiration to be around a room full of people from all ages who are in great shape. Everyone was there with their own inner ideal of perfection, but with the understanding that absolute perfection is unattainable, and proud that they have worked hard and done their best. It truly takes so much going into a competition like this knowing that there is only one top winner, yet many competitors do it for the sport of it. Even more motivating is that while they are competing, they are also supporting each other.

A competition like this gives off a whole different level of energy. It is real. This is the sort of thing House of Matriarch likes to be a part of. Emerald Cup competitors bring true effort and value into what they do, much like what we believe in putting into each of our fragrances.

Gloria Mohninger, one of our first official FITNESSENCE full bottle customers,
is amazing at 49 years young.

 

Lastly, a huge thank you to Elaine and Brad from Craig Productions for inviting us into their world. A fitness-optimizing fragrance is a totally new concept and they were completely open to letting us join the show. We were proud to be one of the only local companies representing a product on the floor.

If you couldn't make it to the Emerald Cup Bodybuilding and Fitness Expo, FITNESSENCE is now available for purchase! It's efficacy is backed by scientific studies, it smells amazing and you will feel it working! Gender neutral: refreshing; slightly spicy and earthy, yet cooling with a woody, amberesque finish.

Posted in american made, aroma, aromatherapy, artisan, artisan fragrance, artisan perfume, bellevue, body builder, bodybuilding, christi meshell, community, competition, cup, emerald, emerald cup, fitness, fitness show, Fitnessence, fragrance, fragrance design, fragrance house, GIFTS FOR HIM, gifts for men, hermes ormeni, high perfumery, house of matriarch, indie perfume, inhalants, luxury fragrance, luxury perfume, made in Seattle, made in USA, matriarch, meaningful luxury, Mind and Body, natural essences, natural fragrances, natural perfume, natural perfume manufacturer, Northwest Essence, Pacific Northwest, perfume, perfume laboratory, Seattle, seattle fragrance, Seattle fragrance brand, sesquiterpenes, trainer, washington, workout

“FITNESSENCE” The first PREWORKOUT fitness optimizing fragrance!

Posted on April 24, 2015 by Matriarch Blog

Bellevue’s High Perfumery, House of Matriarch, has partnered with emerging fitness and lifestyle brand ProFusion Labs for the launch of “FITNESSENCE”, the very first aroma-therapeutic 'fitness-optimizing' fragrance to be brought to either the fine fragrance or fitness markets.

Chemist, NASM Fitness Trainer and Founder of ProFusion Labs, Hermes Ormeni studied the aromatherapeutic effects of natural essences which could be measured to offer specific benefits.  In his research, he found that frankincense, black pepper, and vetiver worked to increase oxygen in the brain and at receptor sites throughout the body, improve coordination and balance, and benefit cardiovascular function when inhaled or applied dermally. Essences of goldenrod, carrot seed, galbanum and white ginger were found to offer a profusion of additional mind-body and cellular benefits.Fitnessence - House of Matriarch Fitness Fragrance

“The amazing thing about FITNESSENCE" says Ormeni, "is that it combines ingredients that have a neurological effect proven in scientific studies.  Foods and supplements take time to be absorbed and processed, however, FITNESSENCE begins working immediately, directly affecting the place where your workout begins: your brain.” 

House of Matriarch “Nose” and Fragrance Designer Christi Meshell designed the fragrance from the very finest quality essences, selecting the proper ratio of each essence for a synergistic therapeutic effect. The result, she says was “a gorgeous smelling perfume which is well balanced and rounded. It’s Nature's work. I am thrilled with the scent and excited to be at the tipping point of this new classification of fragrances we are creating.” 

Clinical data aside, test marketers of FITNESSENCE reported that using the fragrance pre-gym brought pleasure to their fitness ritual and delivered on it’s promise to improve their workout. Once female test subject became euphoric during her fitness routine, and she demanded a take-home vial of the fragrance.

FITNESSENCE is 98% natural and organic, with a gender neutral scent. The aroma is green and refreshing on the opening, spicy and earthy on the drydown.....somewhat cooling with a woody, amberesque finish. Ormeni emphasizes “Fitnessence hugs the skin rather than radiating out like synthetic body sprays so it’s even okay in ‘fragrance free’ zones."

House of Matriarch is the premier fragrance house in the US for natural, private label fragrances, and will be producing the perfume to their high standards. ProFusion Labs will market and distribute the proprietary formula. Luckily for Ormeni, he is also a gorgeous fitness model (known online as The Physique Architect) capable of starring in his own marketing campaign.

ProFusion makes it’s debut at The 2015 Emerald Cup Championship (Craig Productions) on May 8th & 9th held at the Meydenbauer Center in Bellevue, WA. As the premier fitness and bodybuilding show on the West Coast, the Emerald Cup attracts some 600 competitors, all of whom will receive a trial size of Fitnessence as a special gift in celebration of the launch.  Learn more at www.ProFusionLabs.com or www.HouseofMatriarch.com.

Posted in american made, aroma, aromatherapy, artisan, artisan fragrance, artisan perfume, beauty, body builder, bodybuilding, christi meshell, collaboration, Emerald Cup Championship, Fitness, Fitnessence, fragrance, green, gym, hermes ormeni, inhalants, lifting, luxury fragrance, luxury perfume, made in Seattle, made in USA, natural, natural essences, natural fragrances, natural perfume, natural perfumes, new brand, perfume, personalized perfume, private label, private label fragrance, profusion, profusion labs, running, trainer, workout, yoga

BITTERSWEET SYMPHONY PERFUME - NEW Liquid Music Track

Posted on April 23, 2015 by Matriarch Blog

Have you ever wondered what Richard Ashcroft was walking towards in The Verve's famous music video for their hit "Bittersweet Symphony"? We believe he was headed for a chocolate shop: what else could explain such a singular focus?
Our latest Liquid Music track embodies the broody and melancholic overtones of that epic urban hymn with an unexpected, bitter opening of henna, dong-quai and spikenard.  As the lyrics scream "I can change" so does the perfume, from bitter to sweet, breaking out of the mold of today's cloying mainstream chocolate themed fragrances.  
 
A chorus of blended teas, bittersweet Dutch process cocoa and alluring spices invite the sharp tones to linger, and they lend a very special magic to the bitter chocolate accord.  Bourbonesque charred woods, hints of warm amber and a touch of oud create a velvety, harmonic drydown that takes a full five hours to develop on the skin and lasts overnight.  
  
Created as a bespoke gift for one who cherishes this song, it develops in such an extraordinary way, we decided to offer it as part of our ongoing retail Liquid Music collection. Bittersweet Symphony is available in a 3ml Sample Size,
 a 30ml Decant eau de parfum, and a 100ml Disco Ball Decant eau de parfum (shown above).  

Posted in arrtisan, art, art and business, Art and Perfume, artisan, artisan fragrance, artisan perfume, artisan perfumes, bespoke, Bittersweet Symphony, Christi Meshell, fragrance creation, fragrance design, high perfumery, House of Matriarch, limited edition, Liquid Music, luxury fragrance, luxury perfume, made in Seattle, made in USA, niche, perfume, private label fragrance, Richard Ashcroft, songs, The Verve

Matriarch Perfumes Rock the Red Carpet at the 2015 MTV Movie Awards

Posted on April 20, 2015 by Matriarch Blog

House of Matriarch returned to the red carpet, in association with The Artisan Group, for the invitation-only luxury celebrity gift lounge hosted by GBK Productions on April 10-11 in Hollywood, California honoring the 2015 MTV Movie Awards. Matriarch's 100% natural Super Natural Collection Gift Set was showcased at the exclusive event and all attending celebrities were gifted our popular artisan fragrances Bohemian Black, Coco Blanc, and Forbidden in a VIP gift bag.
Hana Mae Lee, MTV Movie Award winner for 2013 Best Musical Moment in Pitch Perfect
and of the upcoming Pitch Perfect 2 movie poses with the House of Matriarch's Super Natural Gift Set
Jason Ritter of HBO's Girls and Parenthood with our Super Natural Gift Set
House of Matriarch's Perfumer Christi Meshell would like to thank The Artisan Group and Valerie Propst Guerrero for selecting House of Matriarch for this star studded event, and for all that they are doing to support artisan craftsmanship. 

Posted in artisan fragrance, Bohemian Black, Celebrity Perfume, celebrity swag, Christi Meshell, Coco Blanc, Forbidden, gifting, Hana Mae Lee, House of Matriarch, Jason Ritter, luxury perfume, MTV Movie Awards, natural perfumes, Niche, perfume, seattle perfume, starbuzz, Valerie Propst Guerrero, VIP

Woo Artisan Perfume- A unique, addictive and stunning scent

Posted on April 15, 2015 by Matriarch Blog

"The more I wore this [Woo], the more I became addicted to this one. It is unusual but in a really sexy way. It is bold leather to start, but gradually as it melts into the skin it transforms into a real yet smooth tobacco leather illuminated by a HINT of a marine note that actually works in a contrasting way to help highlight the tobacco and leather. There is a touch of vanilla that shows up as it evolves, light real vanilla bean pod in just enough to leave to wanting more as it gently rounds the edges off the tobacco/leather. It yields that sensual edge to what is typically a 'rough' association of leather and tobacco without taking away the boldness of the combination. This is a unique, addictive and stunning scent I think everyone should at least experience."-Gardenia Girl (Fragrantica)

Posted in beauty will save the world, cologne, floral, Fragrance Review, fragrantica, frangipani, Honeymoon Perfume, house of matriarch, luxury fragrance, luxury perfume, made in Seattle, made in USA, natural fragrances, natural perfume, natural perfumes, nature is the ultimate luxury, perfume, perfume house, tobacco, tobacco cologne, unisex, woo

M is for Meditation

Posted on March 09, 2015 by Matriarch Blog

 

Mystics and Priests have always known that aromas can increase the power of prayer by creating a bridge between us and The Divine.  In more passive meditation states, they increase our receptivity to the subtle impressions of our subconscious images.  These effects have been proven by science, and the research has shown that synthetics (no matter how pleasing to the nose) fail to offer the same consciousness enhancing effects.

Even if you don't meditate or pray, you can benefit from elevating your state of being on a day to day basis with your signature fragrance.  The natural essences in our perfumes offer a beautiful way to unite with nature and experience all of the many benefits to mind, body and spirit.

Check out our most meditative fragrances.  Try for yourself and see how zen is only a spray away! 

The Maj rare East Indian sandalwood
 Alpha grounding effects of NW conifers
 Carmine with a rooty herbal effect
oM exotic sacred incenses
Devotion the motherlode of frankincense & myrrh
 Epiphany NW lavender and creamy sandalwood



Posted in artisan perfume, beauty will save the world, enhance meditation, House of Matriarch, luxury perfume, meditation techniques, Mind and Body, natural essences, natural perfume, natural perfumes, nature, nature is the ultimate luxury, northwest hippie, Perfume, Prayer and meditation, sacred, sacred blends, seattle fragrance, seattle perfume, top artisan perfumes, ultimate luxury

Scent Memoirs: Expensive fashion, sex, and teenage memories

Posted on February 16, 2015 by Matriarch Blog

"What fabulous fragrances. Daft Love reminds me of wonderful older teenage moments. Oh My Stars reminds me of expensive fashion and sex. That's within the first hour. It's nice when you can't distinguish specific scents but the outcome is smooth and becomes one single scent/moment." - House of Matriarch customer, Robert Bradford 

Posted in Daft Love, Expensive Fashion and Sex, fabulous fragrances, Fragrance Review, House of Matriarch, Liquid Music, Love, Oh My Stars, Peace, Peace love perfume, Peace love perfume project, Perfume, Review, Scent Memoirs, Seattle fragrance brand, Teenage memories