House of Matriarch reveals the costs associated with their HIGH PERFUMERY creations explaining why their fragrances for both men and women are more costly than designer scents.
1) QUALITY & COMPLEXITY OF BLENDS House of Matriarch perfumes are between 95 and 100 percent natural. Blends are very complex with between 100 and 300 individual notes. Many of the raw materials are scarce and highly valued - in the world of perfumery they are known as "noble materials". In comparing the market price on the commonly used essences of natural jasmine, rose and sandalwood against their synthetic replacements you will notice that those natural raw materials are on average 100x more expensive. Natural fixatives of ambergris, hyraceum and ambrette add an additional layer of luxury (and their associated cost) to the formula.
2) SUPERIOR DISTILLATE The ethanol used to create House of Matriarch perfumes is distilled from Washington grown, organic grapes in the copper still pictured below - it happens right here in Seattle at the famous Glass Distillery. Mass market perfumes are blended with industrially distilled corn alcohol with de-naturants added. (The real culprit behind most "perfume allergies") The distillate used to create our perfumes is 10x more expensive than regular "perfumers alcohol - it is pure enough for creating medicinal tinctures and for pharmaceutical compounding - it also considered Halal. Ethanol comprises up to 70% of the fragrance and is the secret for creating a perfume that improves with time, instead of degrading after a few years like mass produced fragrances. House of Matriarch perfumes are the only brand marked with the vintage year - because this kind of ethanol allows the perfume to improve with each passing year like a fine wine.
3) HANDMADE Matriarch perfumes are produced by hand in small batches and filled by our Pefumer by hand in Seattle, WA. Designer fragrances are made by machine; mostly in overseas factories with no personal touch. House of Matriarch offers a direct connection to the Perfumer - there are no other fragrance house involved - this is rare and special.
4) RELEVANCE EQUALS VALUE House of Matriarch perfumes do not smell like anything else on the market. There are no short-cuts or less expensive ways of achieving this level of relevance and distinctiveness without the materials and methods that we use to make our perfumes. Mark-up is slim compared to the designer brands who add thousands of percentage points to the actual cost of production to cover the costs of issuing countless free samples and to compensate expensive spokes models. This makes House of Matriarch perfumes a better VALUE than other perfumes.
5) WORTH THE PRICE Artisan perfumes are not for everyone - they are not simple toiletries - they are aimed at the connoisseur who is looking for an elevated fragrance experience and who expects to pay more for the qualities our perfumes embody. Many people who cannot wear conventional fragrances due to allergies find House of Matriarch perfumes delightful. In this case, the price informs the customer of the quality they can expect when they experience our fragrances.
As always, let your nose decide!
Sex Magic has a blend of thirteen varieties of cedar, exotic sandalwood, and a touch of oud. FragranceView films his review of Sex Magic in a forest of precious woods.
"Imagine the forest has a black leather floor. Hypnotic and a luxury few can afford."
Sex Magic is an all-natural woody fragrance that includes notes of Gandhi Root, Buddha wood, damiana, evergreens, amber, oud, leather, Mysore sandal, pinewood, moss, violets, cedar blend and choyas. If you are looking for the perfect exotic woody fragrance this summer, Sex Magic is for you!
We're trending! Last week House of Matriarch participated in Downtown Seattle Nordstrom Fall 2015 Beauty Trend Show. At this seasonal event, the Nordstrom beauty department reveals what is on trend in Beauty and the season's must-haves.
Of course, being a new product in the department made House of Matriarch a go-to for the event. Beyond that, House of Matriarch perfumes are relevant because of trending demand from customers for more natural products and meaningful luxury. Shop our fragrances trending in Nordstrom here.
Mother Nature is always on trend. Always in style. Always the ultimate luxury.
"NATURE IS THE TREND"
Our Creatrix, Christi Meshell was there for the show and spent time meeting with customers and sharing her passion for the natural ingredients that make up our artisan fragrances.
The Beauty Trend Show also gave us the opportunity to meet the other brand founders who had been invited to present at Trend, like Dr Robb co-founder of Clairsonic.
House Of Matriarch High Perfumery was also premiered during Downtown Seattle Nordstrom Customer Rewards Night holiday shopping party last week! This after-hours VIP shopping experience gave us the opportunity to connect with our customers in a more personal setting.
And as usual, Christi made fast friends with the DJ <3
Mystics and Priests have always known that aromas can increase the power of prayer by creating a bridge between us and The Divine. In more passive meditation states, they increase our receptivity to the subtle impressions of our subconscious images. These effects have been proven by science, and the research has shown that synthetics (no matter how pleasing to the nose) fail to offer the same consciousness enhancing effects.
Even if you don't meditate or pray, you can benefit from elevating your state of being on a day to day basis with your signature fragrance. The natural essences in our perfumes offer a beautiful way to unite with nature and experience all of the many benefits to mind, body and spirit.
Check out our most meditative fragrances. Try for yourself and see how zen is only a spray away!
The Maj rare East Indian sandalwood
Alpha grounding effects of NW conifers
Carmine with a rooty herbal effect
oM exotic sacred incenses
Devotion the motherlode of frankincense & myrrh
Epiphany NW lavender and creamy sandalwood
CHRISTI MESHELL, the owner and nose behind the Bellevue-based line House of Matriarch High Perfumery, dips her finger into a jar of tobacco-leaf extract and rubs some on the top of my hand, and in an instant I am transported back decades to my grandfather’s tobacco farm in Kentucky. Sticky-sweet tobacco leaves, old barns, haylofts, manure — the scent-memory is unblemished, like a perfectly preserved photograph.
It gives me goose bumps.
Meshell, with her flowing black hair, sumptuous silk prints, sparkly platform heels and fairy goddess grin, is an agent provocateur of scent, melding wildly intriguing elements into luxury fragrances that defy easy descriptions.
She was raised in oil country — Port Arthur, Texas — but she’s a Northwest hippie medicine woman at heart. Every morning she drinks a glass of water infused with frankincense essence. “It’s good for you,” she insists.
Meshell leads her guests past a to-scale human skeleton hanging by the stairwell that leads up to the plush design studio of her atelier, which is decked out like an eccentric sultan’s parlor (that’s a unicorn bust hanging on one wall; that’s a live white dove perched in a picnic basket by the window; that’s loungy electro by Thievery Corporation blaring on the speaker system).
Meshell sits cross-legged on the floor and begins the interview by burning a series of opulent tree resins: Pine, then dragon’s blood, then oud, which is so precious a piece no bigger than a fingernail costs $5.
The smoke rises and curls like a dancing ghost and forms a cloud above our heads.
“This is the original ‘perfume’ — it literally means ‘through smoke,’ ” Meshell says, during a mini-lesson on the evolution of fragrance, from its use in fumigating living quarters and hair to its use in prayer, ceremonies, courtship and other life pursuits.
Meshell says her sense of smell is so exact, she can tell that a man is smoking a Cohiba cigar from a block away. She says she can smell textures, too. Put a cactus close to her face and its physical prickliness will tickle her imagination.
“Your nose is kind of the last real touch point to the natural world,” she says. “It’s like you’re being touched by nature.”
This allows Meshell to work like a collage artist, composing multilayered fragrances with spectacular resonance that project something of the wearer onto everyone who comes near.
“It’s the last thing you put on before leaving the house,” Meshell says. “It’s that mood that you carry with you, your essence, your invisible aura.”
The smell of Puget Sound seaweed mixed with evergreen extracts, cannabis, animal musk and about 300 other ingredients brings a chilled-out, mystical and sexy vibe to the Blackbird perfume Meshell made in a collaboration with the Seattle fragrance brand.
For some customers, she says, her long-lasting, $120 to $300 full-size perfumes are the only material indulgence they allow themselves.
As Meshell shows off a wall-length bookshelf with hundreds of bottled ingredients, she says that some are derived directly from the Pacific Northwest. A blazingly intense lavender essence comes from plants grown in Redmond. She makes seaweed essence with washed-up kelp she gathers on beach walks.
Her favorite place to visit is the Hoh Rain Forest on the Olympic Peninsula with its hanging moss.
“This is the last enchanted forest, and we live in it,” Meshell says of the Northwest in general.
“Nature,” she says, “is the ultimate luxury.”
Tyrone Beason is a Seattle Times, Pacific NW Magazine staff writer. He can be reached at email@example.com. Alan Berner is a Seattle Times staff photographer.