Posted on February 19, 2017 by Matriarch Blog
"House" (aka Creative House) is the industry term for a company that independently designs and produces perfume. A "Nose" (aka Perfumer) works from a fragrance organ composing fragrances (or flavors) from base materials to create accords that are arranged into the final product. Like a composer that creates music, the Perfumer knows every note inside and out - they could play "blindfolded" so to speak. They write their own music, drawing inspiration from a multitude of sources, and can deliver on a brief. Like musicians, each perfumer has a certain "style" or "sound".
"Brands" are re-sellers of perfumes they purchase from "houses". Many people mistakenly refer to "brands" as "houses". This is inaccurate and also misleading as it implies that the brand is the designer and producer of the perfume rather than a re-seller. Going back to the music reference, brands would be akin to the "record label", not the orchestra.
On the part of the reviewers and fragrance critics, this is just an innocent mistake of the uninformed. However, when done by the brand itself in a direct attempt to deceive the customer into believing they are the creator of the fragrance, it really stinks because the misinformation (aka "marketing campaign") trickles down to the early adopters and brand evangelists, making them an accessory to the deception.
When a brand owner, aka "Creative Director" brazenly poses as the Perfumer creating the juice, things get even choppier - and this exact indiscretion has burst the bubbles of a few notable brands in recent years. Milli Vanilli, anyone?
All houses can have "brands" and many houses have several brands in their portfolios, however, 98% of brands are NOT houses and should not be referred to as such. Consider this important point of distinction: there are hundreds of thousands of brands that sell perfume but only a handful of "Creative Fragrance Houses" worldwide.
Do you know which house produces the perfume your wearing (or writing about)? Have you wondered why so many perfumes smell the same? Hopefully learning the distinction between brands and houses will help you understand the answers to these questions, and invite you to ask new questions. One thing is for sure, in today's age of transparency, there are fewer and fewer secrets about the mystical world of fragrance.
Posted in brand, business, christi meshell, creative, fragrance, fragrance house, house, industry, olfactory, perfume, secrets
Posted on January 09, 2016 by Matriarch Blog
A private label fragrance can elevate and distinguish your brand while creating new revenue streams and an ongoing legacy for your brand story. From ultra-exclusive specialty runs to wide scale production, our Perfumer Christi Meshell offers exceptional fine fragrance and flavor creation for independent brands and artists.
As an independent House free of the usual industry confines, we offer our clients the rare opportunity to work directly with our Perfumer from start to finish. This allows for a true co-creation of your fragrance or flavor in accordance with the vision you hold for your brand and the project.
Posted in american made, aromatherapy, artisan, artisan fragrance, artisan perfume, artisan perfumes, artist, atelier, bespoke, brand, christi meshell, collaboration, conceptual fragrance, craft distillation, custom fragrance, design, fifth sense, fine fragrance, flavor, formulate, fragrance, fragrance creation, fragrance design, fragrance house, fragrance launch, high perfumery, house of matriarch, indie brands, indie perfume, indie perfumer, label, limited edition, locally sourced, luxury, luxury perfume, made in USA, manufacturer, manufacturing, natural, natural essences, natural fragrances, natural perfume, natural perfume manufacturer, new brands, new luxury brand, northwest, nose, perfume, perfume house, personal blend, personalized perfume, private, private blend, private label fragrance, scent branding, seattle, seattle fragrance, seattle perfume, top artisan perfumes, Top Men's Perfumes 2017, Top Perfume, top perfumes, Top Perfumes 2017, Top Unisex Perfumes 2017, Top Women's Perfumes 2017, ultimate luxury, united states, washington
Posted on November 10, 2015 by Matriarch Blog
TASTE TV has announced that House of Matriarch’s “We Believe in Magic" video marketing campaign for the Nordstrom 2015 retail launch has been previewed and named as a finalist for the Ferrara Flame Award for Best Branded Video Promotion/Campaign and also for Best Branded Program.
We share this honor with our director and branding team, GIRVIN Design, product stylist Michael Kennedy, producer Jennie Lake and cinematographer Jenessa Joffe of Thousand Faces Media, and cinematographer Adrian Rhetoric of Lamda Entertainment.
Here are a few behind the scenes pictures from the Trillium shoot:
Posted in Adrian Rhetoric, american made, art and business, artist, awards, beauty will save the world, brand, Christi Meshell, GIRVIN Design, high perfumery, house of matriarch, indie, indie perfume, Jenessa Joffe, Jennie Lake, Lamda Entertainment, luxury fragrance, made in Seattle, made in USA, magic, matriarch, Michael Kennedy, nature is the ultimate luxury, new brand, new luxury brand, Nordstrom, northwest, Olympic Peninsula, Pacific Northwest, taste awards, taste tv, Thousand Faces Media, ultimate luxury, We Believe in Magic
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