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A living work of liquid art, our first cult classic was launched as BLACKBIRD in 2012. Named “SEXIEST SCENT” at the International Artisan Fragrance Awards, TOP MEN’S FRAGRANCE by Men’s Journal Magazine and BEST OF THE WEST by Sunset Magazine, this worldly and penetrating perfume contains more than 300 exotic natural essences and a living spirit of it's own.
Black No. 1 has evolved in her identity while retaining all of her magnificence; only the name of this perfume has changed; the formulation is exactly the same. Renaming a top selling fragrance is an unprecedented act in the fragrance world, however Black No. 1 captivates the wearer to a deep and enchanting mystique as it whispers "anything is possible".
We believe in magic. That magic is real, transformational and transportive. Like perfume, another alchemical journey, magic takes a person from one plane to another, from one portal to a new, and perhaps undiscovered realm. Matriarch is part of that magic, a portal, so in our layering, we’re building in magical code. We’re not pushing it, but we’re walking it, as a story behind the story. We believe that everyone is looking for more magic in their lives.
One such code, takes its architecture from the astrological charting of a particular date and time. We see this implemented in the design as a unique symbol for each fragrance that if understood by the user can inform them of the astral alignments on the day each fragrance was conceived. Read more about beauty marks on this page.