Bellevue’s High Perfumery, House of Matriarch, has partnered with emerging fitness and lifestyle brand ProFusion Labs for the launch of “FITNESSENCE”, the very first aroma-therapeutic 'fitness-optimizing' fragrance to be brought to either the fine fragrance or fitness markets.
Chemist, NASM Fitness Trainer and Founder of ProFusion Labs, Hermes Ormeni studied the aromatherapeutic effects of natural essences which could be measured to offer specific benefits. In his research, he found that frankincense, black pepper, and vetiver worked to increase oxygen in the brain and at receptor sites throughout the body, improve coordination and balance, and benefit cardiovascular function when inhaled or applied dermally. Essences of goldenrod, carrot seed, galbanum and white ginger were found to offer a profusion of additional mind-body and cellular benefits.
“The amazing thing about FITNESSENCE" says Ormeni, "is that it combines ingredients that have a neurological effect proven in scientific studies. Foods and supplements take time to be absorbed and processed, however, FITNESSENCE begins working immediately, directly affecting the place where your workout begins: your brain.”
House of Matriarch “Nose” and Fragrance Designer Christi Meshell designed the fragrance from the very finest quality essences, selecting the proper ratio of each essence for a synergistic therapeutic effect. The result, she says was “a gorgeous smelling perfume which is well balanced and rounded. It’s Nature's work. I am thrilled with the scent and excited to be at the tipping point of this new classification of fragrances we are creating.”
Clinical data aside, test marketers of FITNESSENCE reported that using the fragrance pre-gym brought pleasure to their fitness ritual and delivered on it’s promise to improve their workout. Once female test subject became euphoric during her fitness routine, and she demanded a take-home vial of the fragrance.
FITNESSENCE is 98% natural and organic, with a gender neutral scent. The aroma is green and refreshing on the opening, spicy and earthy on the drydown.....somewhat cooling with a woody, amberesque finish. Ormeni emphasizes “Fitnessence hugs the skin rather than radiating out like synthetic body sprays so it’s even okay in ‘fragrance free’ zones."
House of Matriarch is the premier fragrance house in the US for natural, private label fragrances, and will be producing the perfume to their high standards. ProFusion Labs will market and distribute the proprietary formula. Luckily for Ormeni, he is also a gorgeous fitness model (known online as The Physique Architect) capable of starring in his own marketing campaign.
ProFusion makes it’s debut at The 2015 Emerald Cup Championship (Craig Productions) on May 8th & 9th held at the Meydenbauer Center in Bellevue, WA. As the premier fitness and bodybuilding show on the West Coast, the Emerald Cup attracts some 600 competitors, all of whom will receive a trial size of Fitnessence as a special gift in celebration of the launch. Learn more at www.ProFusionLabs.com or www.HouseofMatriarch.com.