Posted on May 09, 2017 by Matriarch Blog
The creation of HIGH PERFUMERY is not achievable without copper.
House of Matriarch has incorporated copper into our branding, packaging and presentation as a constant reminder of the Venusian and alchemical foundations of perfume making. We are always receiving compliments on our packaging, and since people are usually not accustomed to seeing copper in a brand's aesthetic, they often refer to our color palette as "blue and gold". This makes us very happy and we take the opportunity whenever this occurs to educate and draw attention to the alchemy that has taken place within their observation. Changing copper into gold is the foundation of alchemy itself!
Copper was the first metal used by humans - known by the ancients and modern day alchemists as the "metal of Venus" - perhaps due to it's malleability - perhaps for it's beauty - or maybe because of it's high thermal and electrical conductivity. Perfumery itself has connection with Venus as the Goddess of Love and Beauty. How interesting that copper is the "Metal of Venus" and is absolutely essential to perfume making!
Shown here is the copper still at Glass Distillery in Seattle where the spirits used for House of Matriarch perfumes originate. While most perfuming alcohol is produced in stainless steel industrial grade factory-like distilleries, this small batch copper still causes reactions that remove undesirable notes/flavors in the distillate and make it 'smoother'. Without copper, the distillate would smell sharp and unpleasant, overpowering the delicate top notes of our natural perfumes.
The color of copper is difficult to describe - and to replicate. The shade is an enigmatic, rainbow effect of reds, golds and beige under magnification. Ephemeral, it is always changing. Oxidization adds shades of turquoise and green - known as verdigris.
Is it a coincidence that one of the largest statues in the world depicting a woman is made of verdigris copper? Nope. The Statue of Liberty was modeled after the goddess Ceres who has had strong connotations to both Nature and Venus throughout mythology.
It has been challenging in a world of "will that be silver or gold?" to find the components needed to complete our packaging - everything copper has to be custom made and even then it is very difficult to achieving a "match" with copper. Even the Pantone shade is not really copper. House of Matriarch feels it is worth the extra effort -both from an alchemical sense and an aesthetic one and tells of the level of effort and care we take in creating and presenting our fragrant creations to the world.
Posted in 2017, aesthetic, alchemical, alchemy, american made, aroma, art and business, artisan, branding, caps, cobalt, compose, conductivity, Connection, copper, craft distillation, Creation, distillate, distillation, energy, ethanol, Glass Distillery, Goddess, gold, grapes, Greek Mythology, halal, High Perfumery, high spirits, House of Matriarch, Love and Beauty, malleable, marketing, metal, METATRON, perfume spirits, Staute of Liberty, Top Perfumes 2017, Venus, vodka
Posted on March 09, 2017 by Matriarch Blog
More than 30% of women and nearly 40% of men have SPECIFIC ANOSMIA - olfactory blind spots which impact their evaluation of fragrances.
Now you can put your olfactory sense to the test to discover what you may be missing with the first of it's kind PERFUME SPECIFIC ANOSMIA TEST PANEL compiled by our Perfumer Christi Meshell. The panel tests your detection of eight common anosmic materials commonly found in fine fragrances that could be affecting your perfume evaluations and creations. Most are base notes, all are cruelty free and the kit employs both natural and synthetic materials.
Once you learn your results, the remainder of your sample can be used to train your nose to more effectively detect the odors you had difficulty smelling - or perhaps couldn't smell at all. There have been amazing clinical successes in decreasing 'thresholds of detection' in both men and women who have used this method to increase their sensitivity to aromas that were previously a challenge to detect.
For those who take smelling seriously, this panel is a must! Brand owners, creative directors and fragrance critics can now be sure they are among the 60% who can "smell it all" before they begin impressing their ideas and creations onto the rest of the smelling world!
The economically priced kit includes an email consultation with Christi regarding your results after your test is complete. Score perfect results and you will receive a "Perfect Nose" certificate which you can proudly share on your website or blog.
*DISCLAIMER: This panel is for fun, education and self discovery - results do not constitute a medical diagnosis, nor is there a guarantee that improvement in olfaction will result from studying with this kit. All results are being kept confidential.
Posted in 100% natural, 2017, anosmia, aroma, aromatherapy, arrtisan, art, Art and Perfume, artist, base notes, beauty, Best Fragrances of 2017, Blog, fragrance, kit, marketing, olfaction, olfactory, panel, perfume, smell test, Social Media, test, test kit, Top Men's Perfumes 2017, Top Perfume, Top Perfumes 2017, Top Unisex Perfumes 2017, Top Women's Perfumes 2017
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