WHAT IS "HIGH PERFUMERY"? HOUSE OF MATRIARCH PERFUMER CHRISTI MESHELL SHARES HER MANIFESTA

Posted on March 04, 2017 by Christi Meshell

High Perfumery is a branch of Epicureanism.  Those familiar with the philosophies of Epicureanism know that the goals are beauty, inspiration and tranquility - the same goals of fine fragrance creation.  Here, I share my Manifesta of High Perfumery - the 8 standards which can elevate a perfume from a mere scent to a work of High Art. 

 

 1.  Contains noble materials – those which cannot be faked or reproduced by man - only by Time and Nature.
    
 2. Possesses a quintessence. The arrangement does not already exist in nature or anywhere else - it’s novel. It forms a new smell where none of the individual essences dominate.
    
 3. Evokes the desire to be savored and enjoyed - it has an air of luxury and rarity. 
     
 4. Improves with time like a fine compounded spirit or fine wine. No denaturant other than the fragrant essences may be used.
   
 5. Crafted and refined by “nose” from the base form of the raw ingredient in batches not larger than an individual perfumer can manage.  Made by hand, not machines.
    
 6. Offers a benefit to psyche and spirit by elevating or elating. 
  
 7. Causes no harmful effects within the body. Experimental and new essences with less than 70 years of safety data cannot be included.
  
8. Is created ethically and sustainably.
  

Epicureanism must be distinguished from hedonism, which always involves a negative aftermath - a price to pay.  If the restraint necessary for the practice of Epicureanism is lost, the pleasure is corrupted into divine discontent and dis-ease ensues.  A perfume can be exceptionally beautiful and alluring, however if it does not meet the standards of Epicureanism, it cannot be considered High Perfumery.

NATURE IS THE ULTIMATE LUXURY

Posted in 100% natural perfume, alchemy, christi meshell, creative, epicurean, essence, fragrance, fragrance house, fragrances, high, house, industry, inspiration, manifesta, noble, olfactory, perfume, perfumer, perfumery, savor, secrets, the best, tranquility

FRAGRANCE HOUSE OR PERFUME BRAND? THE DIFFERENCE AND WHY IT MATTERS

Posted on February 19, 2017 by Matriarch Blog

"House" (aka Creative House) is the industry term for a company that independently designs and produces perfume.  A "Nose" (aka Perfumer) works from a fragrance organ composing fragrances (or flavors) from base materials to create accords that are arranged into the final product.  Like a composer that creates music, the Perfumer knows every note inside and out - they could play "blindfolded" so to speak.  They write their own music, drawing inspiration from a multitude of sources, and can deliver on a brief.  Like musicians, each perfumer has a certain "style" or "sound". 

"Brands" are re-sellers of perfumes they purchase from "houses".  Many people mistakenly refer to "brands" as "houses".  This is inaccurate and also misleading as it implies that the brand is the designer and producer of the perfume rather than a re-seller. Going back to the music reference, brands would be akin to the "record label", not the orchestra.

On the part of the reviewers and fragrance critics, this is just an innocent mistake of the uninformed.  However, when done by the brand itself in a direct attempt to deceive the customer into believing they are the creator of the fragrance, it really stinks because the misinformation (aka "marketing campaign") trickles down to the early adopters and brand evangelists, making them an accessory to the deception.

When a brand owner, aka "Creative Director" brazenly poses as the Perfumer creating the juice, things get even choppier - and this exact indiscretion has burst the bubbles of a few notable brands in recent years.  Milli Vanilli, anyone?

All houses can have "brands" and many houses have several brands in their portfolios, however, 98% of brands are NOT houses and should not be referred to as such.  Consider this important point of distinction: there are hundreds of thousands of brands that sell perfume but only a handful of  "Creative Fragrance Houses" worldwide.  

Do you know which house produces the perfume your wearing (or writing about)? Have you wondered why so many perfumes smell the same?  Hopefully learning the distinction between brands and houses will help you understand the answers to these questions, and invite you to ask new questions.  One thing is for sure, in today's age of transparency, there are fewer and fewer secrets about the mystical world of fragrance. 

Posted in brand, business, christi meshell, creative, fragrance, fragrance house, house, industry, olfactory, perfume, secrets

Top Artisan Fragrance Maker: House of Matriarch

Posted on January 19, 2014 by Matriarch Blog

Located on Seattle's Eastside, House of Matriarch creates perfumes and flavors for niche market segments and independent private labels. Our award winning perfumes are created with timeless methods and noble materials. Through the ancient Royal Art of High Perfumery, we enter the Temple of Alchemy to embody fragrance at its highest: Mother Nature in liquid form.

Our Perfumer and brand visionary, Christi Meshell is "the Nose" behind some of the most compelling new fragrances in today's niche marketplace.  Her versatility as both Creative Director and Fragrance Composer allow her to single-handedly develop a concept from initial inspiration through final display.  Each of her creations is an original design, composed from her proprietary accords and without any premixed bases or fillers.  Critics and fans continually laud her designs with accolades like "The Gold Standard in Fragrance", "Genius in a Bottle" and "The Priestess of Perfumery".

A mystical heritage has called her the lifelong study of magical correspondences, plant medicine and sacred cosmology, knowledge which finds practical application in the fragrance creation process.  In August, 2013 Christi received the title Top Artisan Perfumer at the International Fragrance Awards and in December, 2013 House of Matriarch was named TOP INDIE FRAGRANCE HOUSE of 2013 by Cafleurebon. Her work has also been praised in Men's Journal, Sunset Magazine and Seattle Magazine.  

Christi launched her first perfume in Bellevue in 2009, and she's been churning out award winning compositions under her own Matriarch brand and for private labels all around the world. Her first cult classic, BLACKBIRD created a stir in fragrance circles in 2012 when it beat out anchor brands like Versace and Chanel in sniff tests.  Some say BLACKBIRD marked the "dawn of a new era in perfumery" .  Now all eyes are on Seattle and the "fragrance revolution" she has been credited with igniting.

  

    "Beauty will save the World."  C. Meshell

Posted in american made, art, artisan, artist, awards, beauty, beauty will save the world, best fall fragrances, best fragrances for 2014, best winter fragrances, blackbird, bohemian black, christi meshell, community, conceptual fragrance, creatrix, custom fragrance, custom perfume, design, fine fragrance, fragrance, fragrance creation, fragrantica, high perfumery, house, house of matriarch, indie, indie fragrance, luxury, luxury perfume, manufacturer, masterpiece, matriarch, meaningful luxury, mens journal, natural perfume manufacturer, new luxury brand, new natural perfumes, new perfumes, niche, northwest, olfaction, perfume house, perfumer, premier, royal priestess of perfumery, Seattle, seattle fragrance, seattle perfume, sexiest scent, tastemakers, top perfumers, top perfumes, west coast, woman owned business, world, worlds best perfumers

Best Indie Perfume House of 2013: House of Matriarch.

Posted on December 26, 2013 by Matriarch Blog

 

CaFleureBon The Best (And Worst) Fragrances of 2013 

Best Indie Perfume House of 2013: House of Matriarch

MB: Perfumer Christi Meshell truly stepped up her game this year and her House of Matriarch had a spectacular year of creativity. It started with The Maj and ended with Sacre Tabac Part 1; in between was Blackbird, Woo, Entendre, Lucid and the fantastic Achtung Collection. Incredible year for Ms. Meshell where she really created a brand identity for House of Matriarch.

MC: That is exactly what I would have written, almost to the word, but must add, the House Of Matriarch began its transformation last year with Forbidden, which was a special project between The Natural Perfumer's Guild and CaFleureBon for Ophiuchus. Don't forget Coco Blanc and a wonderful website redesign; House of Matriarch is a perfect example of one woman staying true to her spiritual self and she shares her good fortune with numerous charities in the Seattle Community.  2013 is the year that Christi successfully combined creativity with commerce.

Posted in Achtung, american made, art, artisan, artist, atelier, awards, best, best fall fragrances, best fragrances for 2014, blackbird, bohemian, christi meshell, conceptual fragrance, custom perfume, design, eastside, fifth sense, fragrance, fragrance awards, fragrance creation, fragrance design, green, high perfumery, house, house of matriarch, incense, indie, leather, luxury perfume, manufacturing, matriarch, meaningful luxury, natural, new luxury brand, new natural perfumes, new perfumes, northwest, olfaction, perfume, personalized perfume, private, private label fragrance, seattle, seattle art, seattle fragrance, seattle perfume, sexiest scent, tobacco, top artisan perfumes, top fragrance for 2013, united states